A New Chapter for Rise: Deepening Roots in Clinical Innovation
What followed was not just a leadership transition, but a strategic shift: a chance to ask ourselves what really matters, and how Rise can create even more meaningful value for the people at the heart of our mission – patients and clinicians.
A Strategic Shift: Innovation Embedded in Care
After several years of working across a wide spectrum of projects and partners, we asked a fundamental question:
How can we leverage our experience to drive deeper impact for care teams and patients?
This question led us to a central insight: in healthcare innovation, proximity matters. Not just proximity in terms of relationships or access, but structural integration with the core of clinical decision-making. That’s why, as of early 2025, Rise is now positioned within Assuta’s Division of Medicine.
This shift brings Rise closer to where it matters most – closer to the patient, the clinician, and the decision-making nerve center of the organization.
Being part of the medical division allows us to build a continuous feedback loop with the people who experience challenges first-hand and work to solve them daily.
What We’ve Learned Along the Way
In this journey, we’ve reflected deeply on what enables meaningful innovation in healthcare. Here are a few key lessons:
1) Partnership is Everything.
Innovation lives and dies by collaboration. Access to decision-makers isn’t enough, they must be actively involved, co-owning the process to ensure long-term relevance and adoption.
2) Networks Matter.
Assuta is a network of medical centers, and influencing across that network requires a distributed approach. Central leadership alone cannot drive impact without local champions and innovation nodes within each center.
3) Structure Enables Scale.
Embedding innovation into the medical division creates a structural foundation for scale-aligning clinical insight, operational feasibility, and technological innovation from day one.
A New Leadership Structure
We’d like to take this opportunity to welcome new leadership to Rise. We’re excited to introduce Dr. Orli Plutchok, who now serves as Chief of Innovation and Medical Informatics at Assuta.
With over 15 years of medical leadership at Maccabi Healthcare Services – most recently as Deputy District Medical Director in the Sharon region – Orli brings a unique combination of clinical expertise, systemic thinking, and a deep commitment to human-centered care.
Orli is leading our efforts to weave together clinical insight, data-driven thinking, and innovation strategy to build a system that identifies real-world needs and systematically responds to them.
We would also like to acknowledge the evolving role of Omri Shlivak, who continues to lead the day-to-day operations of Rise as Head of Innovation and is now focused on building the organizational and strategic bridge between clinical needs and scalable innovation.
What’s Not Changing
As we enter this new chapter, a few things remain absolutely core to who we are:
- Our commitment to collaboration.
Our partners remain at the center of everything we do. We believe in shared wins and mutual success. - Our belief in validated needs.
Our sharpened focus on needs that emerge from the clinical frontlines doesn’t replace our curiosity or passion, but strengthens the foundation for scalable, meaningful innovation. - Our commitment to the Israeli innovation ecosystem.
We remain fully engaged with the community of startups, researchers, clinicians, and entrepreneurs who make Israeli healthtech what it is. We’re proud to be part of that story.
We look forward to what comes next and to continuing to work with those who share our belief that great healthcare innovation starts with listening, learning, and building together.
The Rise Team
Assuta Medical Centers